RESEARCH OVERVIEW

An agent’s decision to recommend one P&C carrier over another is a complex matrix of variables. How can you distinguish your organization from its competitors in the areas that matter most?

Deep Customer Connections measures your organization’s competitive performance in 11 key factors for agents using its proprietary Agent Business Indicator® model and custom competitive research. Based on thorough analysis of both quantitative and qualitative data, we help you pinpoint and leverage opportunities for growth.

View the video below to see how Mutual of Enumclaw Insurance Company used research from Deep Customer Connections as part of a program that earned them NAMIC’s 2014 Award in Innovation.


"The Deep Customer Connections model articulates the breadth and complexity of ease of doing business in a way that enables us to focus. Because making it easier is made up of a thousand little things, it was a big step for us to be able to break it down and focus. We've learned to better understand how we can improve-to identify and seize specific opportunities-and have seen improvement because of our focus." - Kevin Steiner,
President
West Bend Mutual Insurance

Deep Customer
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Read the latest news and events from Deep Customer Connections, including details on our latest reports and surveys.

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Industry Resources
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Learn what thousands of agents and hundreds of carrier executives are saying about carrier-agent working relationships.

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