Metrics-based P&C Growth Initiatives

Resources & Publications


  • September 12, 2013

    10 Years of Research Reveals Keys to Carrier Success

    Deep Customer Connections, specialists in property and casualty insurance carrier/agent research and consulting, today releases key insights and findings from 10 years of research into the factors that cause agents to write more business with one property and casualty carrier over another. Deep Customer Connections' research model, validated by 65,000 independent P&C agent interactions and 2.8 million data points, encompasses 11 carrier performance factors that matter the most to agents.

    Read the full article by clicking the link below.

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    10 Years of Research Reveals Keys to Carrier Success

"The research process with Deep Customer Connections is easy and well managed. We participate in order to learn about areas where improvement is needed. The ability to gather data about our performance that can be sliced in many different ways is very useful." - Jim Schwalen,
VP, Personal Lines and Marketing
West Bend Mutual Insurance Company

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