Metrics-based P&C Growth Initiatives

Resources & Publications


  • March 1, 2015

    Customers are King

    "But who exactly are the customers — agents or policy-holders?" asks this insightful article published in NAMIC's Spring 2015 issue of IN Magazine. The CEOs from SECURA Insurance, Indiana Farmers and Deep Customer Connections provide their perspectives on this hotly debated issue.

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    Read Customers are King

"The research process with Deep Customer Connections is easy and well managed. We participate in order to learn about areas where improvement is needed. The ability to gather data about our performance that can be sliced in many different ways is very useful." - Jim Schwalen,
VP, Personal Lines and Marketing
West Bend Mutual Insurance Company

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